#TalentEveryWhere | Newsletter, Mar’21 – Apr’21

Recruitment Marketing on LinkedIn

LinkedIn offers recruiters advanced data analytics with LinkedIn Talent Insights and is a powerful recruitment marketing tool. Some ways for taking advantage of its capabilities include search engine optimizing the employer brand profile from candidate-perspective, embed recruitment marketing in social media calendar and create a regular strategy for the same, create an InMail campaign for casually looking/ open to offers candidates, actively work on your LinkedIn Social Selling Index and utilize the LinkedIn Pipeline Builder to leverage your established brand name for attracting the talent pool.

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Hiring Trends for 2021 – Key Focus

With the new Government of India regulations that were spurred by the COVID-19 pandemic, IT and BPO companies are offering employees remote working opportunities. New HR trends are taking shape as a result of these changes, which include new work patterns for which HR Tech will be a key for easy adoption and management. Data-driven recruitment driven by AI that will completely automate employee verification and onboarding, there will be a rise in freelance and project-based hiring, and in the face of expected high attrition, there will be a greater focus on employee retention.

New Wage Definitions that could affect take-home salaries

The revised definition of “wages” in the Indian Labour Laws has created ambiguity on what will be the take-home salary, though it is touted to be beneficial for long term benefits such as gratuity and leave encashment. Although the new labour laws, which will kick-start from 1st April are mostly receiving positive feedback from the industry, there are looming questions on new pay structures which will require a larger contribution towards PF and will affect other allowances leading to lower take-home salary. This also means greater liability for companies and more money for employees on leaving the organization.

Rising Demand for CXOs

The demand for CXOs has spiked by 20-25% this year in the technology, IT and IT-enabled sectors and companies are making expansion plans. The demand is for both replacement and fresh hires required to drive sustainable growth in the FMCG, BFSI, e-commerce, fin-tech and GIC with multinational aspirations. Many start-ups in the growth stage are looking forward to pushing their growth boundaries and are actively pursuing talented CXOs to chart the growth plan and drive the wagon.

2021 is all About Recruitment for HR

Though unemployment will remain high, a majority of people in the labour force will look for new jobs despite and possibly due to the economic uncertainty caused by the pandemic. An Online HR resource site XpertHR of 563 U.S. employers in September 2020 found that roughly one-half of responding employers expect to increase their workforce in 2021and attracting talent will be key to improving operations. Other key challenges that are anticipated include ensuring a safe work environment on site for candidates, hiring a diverse workforce, and dealing with a high volume of applicants

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Post-pandemic Positive Hiring Outlook in IT Sector

There is a surge in demand for fresh talent in the Indian IT sector this year as some significant global strategic shifts have anticipated that bode well for the industry. Industry experts are expecting at least 10-12% growth in hiring with rising demand for digitalization, increased spending on cloud infrastructure, and an upgrade in India’s status from service hub to knowledge hub. As vaccination drive in the US succeeds, there will be greater demand for Indian IT services, and in anticipation of these needs, the industry is preparing its talent pool.
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Master Service Provider Engagement for Non-core Business Activities

The past year forced companies to adopt the inevitable – an altered company structure wherein there is more fluidity in hiring permanent employees and the company structure itself which allows people to work and communicate remotely. The pandemic, whose effects have spilled over to the first part of the new year, that is 2021, has motivated employers to rethink their talent needs and broadened the scope for maintaining agile and adaptable teams. In such circumstances, it has become imperative to hire master service providers (MSPs) to help navigate through the emerging demands of the new working world.

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